Sainsbury's was named the British food retailer of the year in the 90s. Celebrity chef Jamie Oliver became Sainsbury's spokesman and created a healthy food range for the supermarket as well as taking his healthy foods regime to America. Waitrose offers high quality and organic foods and it is very popular amongst shoppers in the UK, however it is more expensive than some of the other high street supermarkets. Morrisons was introduced 111 years ago to UK shores and has become Britain's fourth largest food retailer. It originated in the Northern areas of England but since its takeover of supermarket Safeway, it has spanned outside of the Northern regions. It is famous for its bakery and deli counter.
Asda is the country's second largest food retailer which includes its own clothing line 'George', and it was bought out by American supermarket chain WalMart in 1999. Marks & Spencer have around 900 stores worldwide and they boast a large clothing range as well as high quality food, however it is on the more expensive side. The Co-Operative Group is the UK's fifth largest food retailer despite the stores being on a much smaller scale. They offer carefully selected produce and support fairtrade. Aldi/Lidl originate from Germany and take pride in their cheap prices, as does Iceland which is Britain's most popular frozen food retailer. Lastly, Spar is frequented a lot on the UK due to its convenience and reasonably priced products.