McDonalds official mission and vision statement for their company goes as follows:
"McDonald's vision is to be the world's best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness and value, so that they make every customer in every restaurant smile. To achieve our vision, they are focused on three worldwide strategies:
Be the best employer for there people in each community around the world,
Deliver operational excellence to there customers in each of there restaurants, and
Achieve enduring profitable growth by expanding the brand and leveraging the strengths of the McDonald's system through innovation and technology."